This past Saturday night, a kid by Harvard named Jeremy Lin came off the bench and propelled the New York Knicks to a thrilling 99-92 victory over the Nets at Madison Square Garden. 2 nights later, Lin created his first beginning inside a National Basketball Association lighting up the homage with 28 points and 8 facilitates in a win over the Utah Jazz. Wednesday night, Lin continued his monster week with an incredible performance vs the Washington Wizards leading the Knicks with 23 points and 10 helps.
Lin is the NBA's first American-born player of Taiwanese or Chinese beginning and only the fourth Asian-American in league history. Lin's parents, Shirley and Gie-Ming, who are engineers, emigrated via Taiwan for the United States in the 1970s. Lin's Asian roots are rare, and that is significant, considering that the NBA has been pushing its entry into both the Chinese and Taiwanese markets for years. A United States-born star with Asian ties can be a tremendous match for NBA many countries and its corporate partners in Taiwan, Japan and China.
Lin's play for the Knicks so far has been nothing short of remarkable. In fact, it can be time to safely say that Jeremy Lin mania is out in whole force on the streets of Manhattan. What Lin is abaway to realize, if he hasn't by now, is that his success is much bigger the just his play on the court. through a marketing and indorsement standpoint Lin has a tremendous variety of potential.
Peter Robert Casey, Director of Digital Marketing at Five-Star Basketball, was rapid to point out that Lin's story resonates with fans. "A view his squinze account and level of engagement of his Facebook posts production practitioners love him," said Casey. Lin's popularity in the social media space has been quite remarkable. On January 9th, Lin had fewer than TWENTY,000 tweet practitioners. In a very few short weeks Lin has seen that matters grow to over 66,000. How this incredible growth translates is yet to be seen, nevertheless Lin's comfort during the social media space will prepare many potential corporate sponsors light up.
The unexampled York Knicks and their marketing department could not be more elated right about today. The team is surging with Lin at the point guard position, salvaging what was becoming an increasingly dire occasion. Even more impressive in comparison with Lin's play on the court has been his ability to move the needle on ticket sales. According to SeatGeek.com Director of Communications, Will Flaherty, transaction volume on the secondary market for Friday's Knicks-Lakers game shot up to four times higher compared to the average volume over the previous three days immediately following Lin's big game this past Monday night. associated with secondary market volume for Friday's Knicks-Lakers game, Flaherty noted, "we've undoubtedly seen some spikes that are atypical with what we usually see when it comes volume via the run up to a big-regular season NBA game." Within a last 24 hours, the average price for a Lakers-Knicks ticket has been $282, a high mark, even for Madison Square Garden.
Consider in addition that roughly 12 percent of the Asian Population on the United States resides inside a fresh York metropolitan location and the country of unexampled York is home towards the second largest community of Asian Americans behind merely California. If Lin's play continues, let's just say supporters may be looking forward to some well thought out "Asian-American" nights at The World's Most Famous Arena for years to come.
